Job Description
Branding Manager — Luxury Real Estate | Abu Dhabi
We are Nationwide Middle East Properties — one of Abu Dhabi’s leading real estate brokerage firms, trusted by investors, developers, and high-performing sales professionals across the UAE.
As we continue to grow and strengthen our market leadership, we are looking for an experienced Branding Manager to shape, elevate, and protect the Nationwide brand — both internally and externally.
The Role
You will lead the full brand strategy and execution across all channels — ensuring Nationwide is recognized for excellence, trust, and premium real estate expertise. This role blends strategy, creativity, and leadership, working closely with Marketing, Sales, Recruitment, and Senior Management.
Key Responsibilities
Develop and own Nationwide’s brand strategy, tone of voice, and visual identity
Build and strengthen employer branding to attract top global real estate talent
Elevate Nationwide’s position as a luxury market leader in Abu Dhabi
Oversee brand consistency across marketing, recruitment, digital, PR, and content
Lead brand storytelling, lifestyle positioning, and reputation growth initiatives
Support developer relationships through premium brand representation
Monitor brand perception and ensure alignment across all business units
Embed brand culture internally across teams and leadership
Requirements
5–10+ years’ experience in branding, marketing, or creative strategy
Experience in real estate, luxury, lifestyle, hospitality, or premium brands
Passion for brand psychology, design, and storytelling
Strong strategic and creative direction abilities
Confident working in a fast-paced, growth-driven environment
Based in UAE or open to relocation to Abu Dhabi
Benefits
✔ One of Abu Dhabi’s top real estate brokerages
✔ Premium-brand positioning
✔ Entrepreneurial & collaborative culture
✔ Opportunity to build a regionally recognized brand
✔ Competitive compensation
Desired Skills and Experience
5–10+ years’ experience in branding, marketing, or creative strategy Experience in real estate, luxury, lifestyle, hospitality, or premium brands Passion for brand psychology, design, and storytelling Strong strategic and creative direction abilities Confident working in a fast-paced, growth-driven environment Based in UAE or open to relocation to Abu Dhabi
