Key Responsibilities:• Conduct daily research on industry trends and data to create impactful content tailored for various platforms.• Stay informed about real estate market developments to generate relevant and timely ideas.• Proactively contribute to content brainstorming sessions, developing engaging and innovative copy concepts.• Visualize and structure content flow to produce compelling narratives.• Own and uphold Union Square House’s key messages, tone of voice, and style, ensuring consistency across all materials.• Craft compelling headlines and copy that align with briefed requirements and resonate with target audiences.• Take briefs from marketing leads and collaborate with design, production, and content teams to integrate copy with visuals effectively.• Provide ideas and recommendations to enhance campaign performance.• Master the art of creating attention-grabbing headlines and concise social captions for organic and paid advertising campaigns.• Write long-form content, including opinion pieces and industry guides, that educates and engages audiences while maintaining a concise and engaging tone.• Partner with the in-house team to update website copy and maintain a regular blog schedule, optimizing content for SEO and audience relevance.• Develop scripts and craft clear, impactful key messages for internal and external production requirements.• Write captivating press releases that grab journalists’ attention and highlight key stories effectively.• Collaborate with CRM and communications teams to craft email and newsletter copy that increases engagement, including open, read, and click-through rates.• Identify and utilize AI tools to streamline drafting, proofing, and content production processes.• Plan and develop daily, weekly, monthly, quarterly and yearly editorials, identifying and prioritizing content aligned with upcoming marketing objectives.