Digital & PR Marketing Executive

What you will do:-

Description of Accountability:

Marketing Strategy

• Define the marketing strategy and activation plan for your brands across each region

• Understand brand guidelines and objectives to drive in the GCC market

• Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution

• Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs

• Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs

Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time

• Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers

• Build and manage your brand’s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets

• Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives.

• Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results.

• Manage all purchase orders for all our activities and update budget tracker accordingly

Digital

• Define and drive our paid and earned digital strategy working closely with your brand’s HQ team, our performance marketing team, and our local agencies

• Develop regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery

• In line with brand guidelines, localise campaigns and communication to connect with GCC demographic

• Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication

• Work closely with our e-commerce team to drive brand awareness and traffic to our websites

• Ensure digital budget is outlined and well managed for each campaign

• Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly

PR and Events

• Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations

• Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store

• Manage all brand events with agencies supporting the every step of the event development process and execution in a timely and organized manner

• Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact

Required Skills to be successful:-

• Digital & PR experience a must

• Must be organized, thorough, with a great ability to multi-task

• Be flexible, collaborative, and organized

• Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations

• Demonstrate creativity and outside the box thinking

• Have a great knowledge of the market and competitive landscape to influence

• Be proactive, efficient and know how to multi-task

• Be solution oriented

• Strong oral & communication skills in English – Arabic is a plus

What equips you for the role:

• Must have a minimum of 4-5 years’ experience in digital marketing & PR marketing.

• University Degree/ Masters preferred.

• Management and people development experience

• Data and Analytics experience and knowledge of how to determine trends from Data

• SAP or similar experience

• High level of MS Office

• Excellent data and trend analysis skills.