Senior Product Manager

The Senior Product Manager will execute Blue’s B2C mobile app strategy, delivering exceptional user experiences while driving business outcomes. This role involves overseeing the entire product lifecycle, from ideation to launch, and collaborating with cross-functional teams to deliver a seamless and innovative mobile experience.  

What you will do

Develop Product Strategy

• Develop and communicate a clear roadmap for Blue, within the relevant POD, aligning with company goals and user needs.

Own the Product Lifecycle

• Lead the end-to-end product lifecycle, including ideation, design, development, testing, launch, and optimization.

Collaborate Across Teams

• Work closely with UX/UI designers, developers, marketers, and other stakeholders to deliver seamless and engaging app experiences.

Conduct Market Research

• Analyze customer feedback, industry trends, and competitor offerings to identify growth opportunities.

Drive User-Centric Design

• Advocate for the user by ensuring the app meets customer expectations, resolves pain points, and enhances satisfaction.

Measure Success Metrics

• Define and monitor key performance indicators (KPIs) to assess product success and inform future iterations.

Prioritize Backlogs

• Manage and prioritize the product backlog, balancing technical feasibility with customer and business needs.

Lead Decision-Making

• Make data-driven decisions regarding product features, functionality, and improvements, ensuring alignment with strategic goals.

Oversee Financial Impact

• Assess the financial viability of product initiatives, optimizing for revenue, cost efficiency, and ROI.

Required skills to be successful.

Essential Attributes:

• Strong leadership skills with the ability to influence and inspire cross-functional teams.

• Exceptional analytical and problem-solving skills.

• Excellent communication and interpersonal skills for stakeholder engagement.

• A passion for B2C product development and user experience

Preferred Attributes:

• Familiarity with Agile and Lean methodologies.

• Experience in designing mobile apps for international audiences.

• Knowledge of emerging mobile technologies and trends.

Technical and Behavioral Competencies

• Mobile app product management expertise

• Proficiency in product management tools (e.g., JIRA, Trello, FIGMA etc)

• Understanding of mobile app development frameworks and technologies

• Ability to analyze and interpret app performance data

• UX/UI design principles and user testing methodologies

• Strategic thinking and vision-setting

• Strong problem-solving skills

• Strong collaboration and teamwork skills

• Adaptability in fast-paced environments

• Decision-making under uncertainty

• Empathy for end-users and stakeholders

• Customer-focused mindset
   

What equips you for the role

• Bachelors degree in IT, Computer Science or any related field.

• At least 7 years in product management, including 3+ years in mobile app development for B2C markets.

• Complex Trade-offs: Balancing customer needs with technical feasibility, budget constraints, and strategic goals.

• Stakeholder Alignment: Navigating differing priorities across cross-functional teams to reach consensus.

• Uncertainty: Addressing ambiguous challenges such as market shifts or emerging competitor strategies with data-backed solutions.

• User Pain Points: Identifying root causes of user dissatisfaction and implementing actionable solutions.

• The role requires advanced judgment and the ability to synthesize insights from multiple sources to arrive at clear, actionable conclusions.